International Expansion Advisor
International expansion strategy for agencies and advertising businesses.
Michelangelo Simonte helps agency founders and commercial leaders evaluate markets, choose an entry model and build the partnerships, proposition and operating plan required to expand internationally.
Best for
Agencies preparing to enter new countries
Advertising and commerce businesses expanding across regions
Founders choosing their next priority market
Commercial leaders building international partnerships
Outcomes
A prioritized market-entry thesis
A clear go-to-market and partnership model
Localized proposition and capability priorities
A sequenced 90- and 180-day expansion roadmap
Focus areas
Market attractiveness and right-to-win
Entry model and go-to-market design
Local partnerships and first lighthouse opportunities
Capability localization, governance and operating readiness
Questions this work resolves
Which market offers the strongest fit between demand and right-to-win?
Should the business enter directly, through partners or with a phased hybrid model?
What must change in the proposition, proof and commercial narrative locally?
Which evidence should trigger further investment or a deliberate stop?
Working approach
Compare candidate markets against demand, competitive intensity, access and operating complexity.
Define the entry thesis, ideal client profile, localized proposition and partner ecosystem.
Design the first commercial motion, lighthouse-account plan and decision gates.
Turn the strategy into a 90- and 180-day execution roadmap.
International scope
Based in Madrid and available for international projects worldwide in English, Spanish and Italian. Local legal, tax, employment and regulatory advice should be provided by qualified specialists in each market.